Since our inception, the Garden has grown in all aspects developing into a world-class botanical garden and true asset to the community. However, the infrastructure of the Garden has not kept pace. The physical growth of the Garden, programs and events have plateaued and will remain so without the next strategic step to move into the future.
In January of 2016 we broke ground on a stunning new Guest Center that is sure to have a positive impact not only our visitors but also on the entire North Alabama region. Tourism dollars will increase both from the increased visitation but also by helping to secure new national and international conferences and meetings for our area. Elements of this facility incorporates ideas from garden members, staff, project planning committee and the community and was masterfully designed by Matheny and Goldmon Architecture + Interiors.
The new Guest Center will:
• Create a strong sense of arrival
• Improve the amenities to accommodate increased attendance
• Expedite visitor check-in and improve orientation to the Garden
• Maximize revenue opportunities to provide resources for continued growth. The Guest Welcome Center will feature three new premiere rental facilities, a gift shop and café, meeting rooms and additional visitor amenities.
Arrival and Orientation
As you turn off the busy roadway, you are drawn towards the distinctive southern style building with stately columns and beautiful landscaping at the end of Botanical Drive. You know you have arrived at a special place, one that resonates with regional heritage and charm. You have arrived at a world-class botanical garden.
The Atrium: Guest Center Check-In
The 3,500 sq. ft. area is a thoughtfully planned space with state-of-the-art
resources that will improve visitor check-in and orientation, streamline
the ticketing process and provide a gathering space that will ensure an
exceptional guest experience.
The café provides casual dining where you can dine without paying
garden admission. This destination café will serve garden fresh meals
and snacks in a friendly setting with both interior and patio seating.
The Gift Shop, located just across from the Cafe, will more than double its current size and offer more new and exciting merchandise making your shopping experience… well, even more rewarding than it is now.
The mezzanine around the main Guest Center is open to the Atrium and offers a gallery space for exhibits. This level includes multiple offices, restrooms, storage and a conference room with a balcony overlooking the Garden.
Our goal for this very special project is $16,000,000 and we are well on our way to meeting that goal. There are many ways you can be a part.
We need your name!
These lovely spaces in the new Guest Center are available:
Dogwood Courtyard – $300,000
Welcome Terrace – $150,000
Kitchen Garden Patio – $75,000
Special Events Meadow – $75,000
Conservatory Camellia Bed – $50,000
Dogwood Courtyard Bed – $25,000
Redbud Courtyard Chairs – $10,000
For additional information please call (256) 830.4447 ext. 239 or firstname.lastname@example.org.